| 000 | 00444nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2012 xx 000 0 eng d | ||
| 020 | _a9780198069867 | ||
| 082 |
_a658.827 _bDUT/BRA |
||
| 100 | _aKIRTI DUTTA | ||
| 245 | 0 | _aBRAND MANAGEMENT PRINCIPLES AND PRACTICES | |
| 250 | _aFIRST | ||
| 260 |
_aDELHI _bOXFORD UNIVERSITY _c2012 |
||
| 653 | _aBRAND EQUITY | ||
| 653 | _aCONSUMERS AND MARKET | ||
| 653 | _aMANAGING BRANDS | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c184 _d184 |
||