TY  - BOOK
AU  - PRAKASH T.
TI  - ADVERTISING, PROMOTION AND MASS MEDIA
SN  - 9.7881906748e+012
U1  - 70 
PY  - 2008///
CY  - DELHI
PB  - NAVYUG PUBLISHERS & DISTRIBUTORS
KW  - MASS MEDIA AND COMMUNICATION
KW  - PRINCIPALS OF MARKETING AND ADVERTISING
ER  -