TY  - BOOK
AU  - LEON G. SCHIFFMAN
AU  - LESLIE LAZAR KANUK
AU  - S. RAMESH KUMAR
TI  - CONSUMER BEHAVIOR
SN  - 9788131731567
U1  - 339 
PY  - 2010///
CY  - NOIDA
PB  - PEARSON
KW  - CONSUMER AS AN INDIVIDUAL
KW  - CONSUMER LEARNING
KW  - CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
ER  -