TY  - BOOK
AU  - HARSH V VARMA
TI  - BRAND MANAGEMENT TEXT AND CASES
SN  - 9789350621745
U1  - 658.827 
PY  - 2006///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - BRAND IMAGE
KW  - BRAND POWER
KW  - BRANDS AND BRANDING
ER  -