TY  - BOOK
AU  - KIRTI DUTTA
TI  - BRAND MANAGEMENT PRINCIPLES AND PRACTICES
SN  - 9780198069867
U1  - 658.827 
PY  - 2012///
CY  - DELHI
PB  - OXFORD UNIVERSITY
KW  - BRAND EQUITY
KW  - CONSUMERS AND MARKET
KW  - MANAGING BRANDS
ER  -