TY - BOOK AU - PRAJAKTA B . PEREIRA AU - BHAGYASHIRI B . DHONGADE TI - MEDIA PLANNING AND BUYING SN - 9789391890339 U1 - 65913 PY - 2021/// CY - MUMBAI PB - VIPUL PRAKASHAN KW - MEDIA KW - MEDIA MIX KW - PROCESS ER -