TY  - BOOK
AU  - NISHA MANTRY
TI  - BRAND BUILDING
SN  - 9789390764044
U1  - 307 
PY  - 2021///
CY  - MUMBAI
PB  - VIPUL PRAKASHAN
KW  - BRAND EQUITY
KW  - BRAND IDENTITY
KW  - BRAND POSITIONING
ER  -