ADVERTISING: AN INTEGRATED APPROACH (Record no. 4397)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00337nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030123652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251030b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SEH/ADV |
| Item number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SEHGAL, AMITHA |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING: AN INTEGRATED APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | MUMBAI |
| Name of publisher, distributor, etc. | SHETH PUBLICATION |
| Date of publication, distribution, etc. | 2010 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TextBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sheth L.U.J & Sir M.V College Library | Sheth L.U.J & Sir M.V College Library | 30/10/2025 | SHETH PUBLICATION | SEH/ADV 659.1 | 50190 | 30/10/2025 | 30/10/2025 | TextBooks |