BRAND MANAGEMENT TEXT AND CASES (Record no. 188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2006 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350621745 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VER/BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HARSH V VARMA |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT TEXT AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | THIRD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | DELHI |
| Name of publisher, distributor, etc | EXCEL BOOKS |
| Date of publication, distribution, etc | 2006 |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BRAND IMAGE |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BRAND POWER |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BRANDS AND BRANDING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TextBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sheth L.U.J & Sir M.V College Library | Sheth L.U.J & Sir M.V College Library | 03/09/2022 | 658.827 VER/BRA | 51247 | 03/09/2022 | 03/09/2022 | TextBooks |