BRAND MANAGEMENT (Record no. 156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2021 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391890391 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | NAI/BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUBHASHINI NAIKAR |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FIRST |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | MUMBAI |
| Name of publisher, distributor, etc | VIPUL PRAKASHAN |
| Date of publication, distribution, etc | 2021 |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BRAND ELEMENTS |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | BRAND EQUITY |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | MODELS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MONA MEHTA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TextBooks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sheth L.U.J & Sir M.V College Library | Sheth L.U.J & Sir M.V College Library | 03/09/2022 | 658.8343 NAI/BRA | 51323 | 03/09/2022 | 03/09/2022 | TextBooks | ||||||
| Dewey Decimal Classification | Sheth L.U.J & Sir M.V College Library | Sheth L.U.J & Sir M.V College Library | 03/09/2022 | 658.824 NAI/BRA | 51254 | 03/09/2022 | 03/09/2022 | TextBooks | ||||||
| Dewey Decimal Classification | Sheth L.U.J & Sir M.V College Library | Sheth L.U.J & Sir M.V College Library | 03/09/2022 | 1 | 658.8384 NAI/BRA | 51322 | 19/03/2025 | 03/09/2022 | TextBooks | 27/02/2025 |